Our Story

Founder, Alexis Gaddy’s journey to creating ALAURDY was a reflection of her own personal quest for balance and meaning. She sought to bridge the gap between style and substance. 

The result of this inspiring journey was ALAURDY’s debut collection - The Earth Collection. This collection embodies the grounding experience that took place during the building stages of ALAURDY. Inviting people to reconnect with their roots while feeling confident and comfortable.

From the heart of the brand to the souls of those who wear it, ALAURDY is more than a clothing line; it is a lifestyle.